Friday, 4 June 2010

Internet Marketing Strategy Tip: Focus On The Trees, Not On The Forest

Why do so many people who try their hand at Internet marketing give up after experiencing initial frustrations and failure?

One answer may be that they do not have a viable Internet marketing strategy and cannot see the "trees" for the "wood".

And the wood seems so big that it's more like a huge impenetrable forest full of dangerous swamps and wild beasts lurking in the darkness waiting to tear them apart.


Like the character Pliable in John Bunyan's Pilgrim's Progress, they set out with high hopes, but on their first slip they fall into the Slough of Despond and don't go any further.

They didn't know it would be so difficult. They didn't know the forest was so big and dangerous.

They look around in the darkness, feel overawed, and retreat back out onto familiar ground.

Pretty soon they have forgotten about Internet marketing and have taken up the latest Internet game or some other beguiling distraction.

Then there are those who, like Dante, go wandering along without noticing where they are going until suddenly they find themselves in the middle of the forest but with no idea which way to turn because they have come thus far without a map or a compass.


If you want to succeed with Internet marketing, don't give up like Pliable at the first mishap, and don't end up lost in the middle like Dante. Instead, right from the outset, stop focusing on the forest and start focusing on the trees. More precisely focus on one tree at a time, the one that is right in front of you.

If you think about the size of the forest and the number of wild beasts inside it you will never get through it.

But if you just focus on getting past the next tree in your path you will slowly but surely make progress and that progress will bring you through the forest. In short, you will succeed in your mission to become a successful Internet marketer.

So don't worry if you cannot see the wood for the trees. Just aim to get past the tree immediately in front of you.

Once you've done that, look for the very next tree in your path and concentrate completely on getting past that one. And so on and so on, one step at a time one step at a time.


If you want some help getting through the forest, find somebody who has been through it already and borrow their map and compass before you set out. Planning with a sense of direction will greatly help your ability to find a route through the trees - one tree at a time.

It's just the same when planning to succeed on the Internet. Find a mentor, follow the path he or she lays out, and concentrate on the immediate task in hand. This will provide you with an Internet marketing strategy that will help you get through the "virtual forest" one step at a time.

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